Vaya Adventures

Vaya Adventures is a boutique, custom tour operator, specializing in creating exceptional, carefully crafted, private-guided trips. For 20 years, the company primarily operated in Latin America, but in recent years it set its eyes on expanding into new markets—namely Africa, Europe, and Asia. The company approached Viva & Co. in search of a new identity that would set them up for success in their growth and represent them for years to come. We devised a brand that balances two key words for the company: ‘adventure’ and ‘tailor-made’. The brand pairs elements reminiscent of the shapes and patterns fashioned from textile, stone, and tile found on garments and monuments left to us from civilizations around the world, along with light and elegant details to highlight its high-end, boutique approach. The identity extended into a range of collateral, including marketing campaigns, stationery, and a website designed to leverage and build off of the company’s existing operations and marketing initiatives.

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