Office Specialty

After a thorough and competitive RFP process involving senior management, Office Specialty hired Viva & Co. to relaunch their storied 125-year-old brand with a new logo, identity system, tagline, website, movie, brochure, advertising campaign – and just about anything else you can think of. Our research began in their archive and only ended after in-depth interviews with the entire OS team, dealers and a worldwide network of clients. We could talk at length about the insights we garnered during this process, but perhaps the entire exercise is best summed up in a tweet that a senior OS officer sent out: “I would like to give a shout out to Viva & Co. They are design rock stars! They are doing awesome creative work for us!”