After seeing the award-winning work we created for active travel company Butterfield & Robinson and others, this affluent city in central South Carolina approached Viva & Co. to help with a variety of branding initiatives. Leveraging our experience in the travel and hospitality sector, we created a new logo, business cards, letterhead, labels, folders, ads – and a completely reimagined visitors guide. The end result was a comprehensive program that was sophisticated, cosmopolitan and steeped in the tradition of Southern hospitality.