George Weston Limited

The Weston family asked Viva & Co. to design a book chronicling their first 125 years in business. Written by Ron Graham and with lots of visual treats mined from the company’s extensive archive, request for copies were made by public and private collections, causing an almost immediate reprint. It was a real pleasure working with Tamara Rebanks, Galen Weston Sr. and the rest of the family.

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Sector

Audience

We redrew an early logo with the intention of wrapping it around the cover from back to front. When “ton’s” ended up on the front cover, it seemed predestined.

Endpapers. Illustrator Katy Lemay was asked to reinvent materials from the Weston archive. This strategy helped to give the book the visual consistency we were looking for.

Opening chapter on Galen Weston Senior.

Frank and his team always listen carefully to our briefs and always respect our perspective, but then return with ideas and concepts that lift the project to a much higher level. He is careful with budgets and respects our timelines. In short, Viva & Co. are a delight to work with and I would warmly recommend them.

George Weston Limited

Culled from the archives, a visual timeline that punctuated the text ran throughout the 125-page book at the outer margins.

Opening chapter on Garfield Weston.

Distribution in the 1970s.

Passing the baton? Galen Weston Senior and Junior pose for a portrait to accompany a letter at the end of the book.

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