Why would a fast-growing business school offering an MBA program in Austin Texas – lauded by Forbes as the sort of school that, “inspires loyalty because of its relentless focus on educating aspiring entrepreneurs” – look to a Canadian branding firm to rethink its logo, website and online messaging strategy? They said, “because we love all things Viva & Co.” We said, “But, really…why?” They said, “because Acton is going places. And as we take Acton global in the coming years and expand our offering worldwide, we’d be honored to have you as our partner.” We said, “Okay, we’re in.”