1 Billion Rising

The team at V-Day was struggling to find a compelling design strategy for the 1 Billion Rising initiative. In the middle of the project, they decided to switch gears and turned to Viva & Co. for assistance on their website and ad campaign (which ran in magazines like Mother Jones and Harper’s). 1 Billion Rising began as a call to action based on the staggering statistic that “1 in 3 women on the planet will be raped or beaten in her lifetime.” On February 14, 2013, activists, writers, thinkers and celebrities across the world came together to express their outrage, demanding an end to violence against women. We were gratified to have been able to help in a small way.