La Segreta

With two luxury rental properties, an olive oil business and a winery located on a 70-acre estate in Umbria, this business has grown steadily over the last decade. Our task was to create an identity system that works across multiple platforms (including packaging and signage) with application standards and a thoughtful plan for brand governance. Our fifteen year relationship with this industrious couple has been rewarding and continues to flourish.


From labels and packaging to website design, Viva and Co. created a stylish design that helped launch La Segreta’s extra virgin olive oil, organic wine and villa rentals. Frank and staff were professional, patient, and always pushed themselves to deliver their best.

Grazie mille from La Segreta