Curious Collection

We not only came up with the name for this legendary line of luxury printing papers, we also came up with the strategy that led to the need for a new name. With over 100 international awards from the likes of Communication Arts, D&AD, AIGA and many others, it was clear that our work struck a chord with the intended audience – graphic designers (the same people that judged all those competitions).

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[They] cultivate the type of client who views design as a strategic tool and respects a recommendation to, say, consolidate six product lines under a single new brand umbrella.

Communication Arts
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Over 100 awards for Curious alone.
Communication Arts
How Magazine
Graphis (platinum)
Many more!
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