Unlike certain political leaders and countless tweeters, Viva & Co. cares deeply about spelling, punctuation and words in general. Internal debates about the Oxford comma can become heated, each side staking out its position. Fortunately, our clients trust us to sort things out. Ongoing writing projects include national advertising campaigns, countless websites, eight award-winning books, opinionated columns for The New York Times Book Review, and much more. Corporate naming projects include work for a high-end boutique distillery, an international line of commercial paper products for the fashion industry and a large group benefits insurance firm. Whatever the assignment, we are rigorous, thoughtful … and somewhat annoying.