Office Specialty

After a thorough and competitive RFP process involving senior management, Office Specialty hired Viva & Co. to relaunch their storied 125-year-old brand with a new logo, identity system, tagline, website, movie, brochure, advertising campaign – and just about anything else you can think of. Our research began in their archive and only ended after in-depth interviews with the entire OS team, dealers and a worldwide network of clients. We could talk at length about the insights we garnered during this process, but perhaps the entire exercise is best summed up in a tweet that a senior OS officer sent out: “I would like to give a shout out to Viva & Co. They are design rock stars! They are doing awesome creative work for us!”



Letterhead (front and back).

Business card (back).

Business card (front).

Business card (back).

Business card (back).

Business card (back).

Business card (back). All five colours in the OS system.

Spread from the Office Specialty brochure.

Envelope.

Mailing label.

Full-page tabloid ad for NeoCon – the premier annual industry showcase for office furniture.

Guys – we are all very happy with all the work you are doing with us, but the video takes the cake. You said it would be awesome…it’s awesome. Can’t wait to officially launch it. There will be tears and cheers no doubt.

Office Specialty

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