OCAD U

The deceptively simple wordmark “Ideas Need Space” was created for OCAD U’s capital fundraising campaign. The strategy, as it turned out, was to ignore what the fundraising “experts” said about never focusing on the need. And it worked – every cent that was needed to make the iconic Sharp Centre for Design a reality was raised.

Front and back cover for the anchor brochure that made the case for this capital fundraising campaign.

Spreading the word.

Announcing the initiative to a wider audience.

An invitation to a presentation by Will Alsop – main architect for the Sharpe Centre for Design (on stilts).

Reaching out and making the case.

Summing it up.