Butterfield & Robinson

In early 2016, Viva & Co., began the yearlong process of designing a book that celebrates Butterfield & Robinson’s 50th anniversary. Published by House of Anansi, this fully-illustrated, award-winning chronology is the story of three visionary leaders who bucked the traditional focus on the bottom line, and pursued an unwavering commitment to trip quality and traveller satisfaction. We began working with B&R over 23 years ago. In that time, we have designed the word mark, twenty or so catalogues, direct-mail schemes, T-shirts, luggage tags, water bottles, signage, traveller documents and an award-winning magazine that we called The Trip. While our work for B&R has received over 100 international awards from the likes of Communications Arts, The New York Type Directors Club, the British D&AD and many others, it is our ongoing relationships with the founders and many of the employees (current and former) that has proved to the most rewarding aspect of this long journey together.

Catalogue cover for B&R’s walking departures.

A comprehensive catalogue with program overviews and a detailed page for every scheduled B&R departure.

Marketing spread.

Frank is conscientious, creative, fun and professional. I would happily recommend him to anyone – except our direct competitors – he is too good.

George Butterfield
President and Founder
Butterfield & Robinson

A direct-mail brochure highlighting B&R’s core departures in France and Italy.

Catalogue cover featuring Didier – a fellow traveller we just happened to meet on a B&R walking route.

Direct-mail brochure featuring departures to some of the more exotic B&R locales. Illustrations by Kim DeMarco.

Endpapers and table of contents for one of the catalogues.