One Billion Rising
Eve Ensler and the rest of the team at V-Day were struggling to find a compelling design strategy for the ONE BILLION RISING initiative. In the middle of the project, they decided to switch gears and turned to Viva & Co. for assistance on their website and ad campaign (now running in magazines like Mother Jones and Harper’s). ONE BILLION RISING began as a call to action based on the staggering statistic that 1 in 3 women on the planet will be raped or beaten in her lifetime. On February 14, 2013 (V-Day’s 15th anniversary), activists, writers, thinkers, celebrities and women and men across the world will come together to express their outrage, strike, dance and rise in defiance of the injustices women suffer, demanding an end at last to violence against women. To date, the success of the campaign has been overwhelming – and we are gratified to have been able to help in a small way. Activists around the world have already planned thousands of ONE BILLION RISING events for February 14, 2013.