Office Specialty hired Viva & Co. to relaunch their storied 125-year-old brand with a new logo, identity system, tagline, website, movie, brochure, advertising campaign – and just about anything else you can think of. Our research began in their archive and only ended after in-depth interviews with senior management, dealers and a worldwide network of clients. We could talk at length about the insights we gathered during the process, but perhaps the entire exercise is best summed up in a tweet that a senior officer at OS sent out: “I would like to give a shout out to Viva & Co. They are design rock stars! They are doing awesome creative work for us!” See more on our OS project page.