La Segreta: Rebranding, website and packaging

With two luxury rental properties, an olive oil business and a winery located on a 50-acre estate in Umbria (near Todi), this family-run business has grown steadily over the last decade. Our tasks?

1. Create an engaging and unique identity system – that works across multiple platforms (including product packaging and signage) – with rigorous application standards and a thoughtful plan for brand governance.
2. Build a website with all the latest advances, such as adaptive design strategies that ensure a readable and engaging digital experience on all devices (including hand-held), custom embedded fonts, a powerful content management system, a smart online booking application, and an underlying architecture that will allow for an online store when the time comes.

All designed, programmed, written and edited at Viva & Co.

SHARE

The New Yorker: London 2012 Olympics

Created for the London 2012 Olympics, Frank Viva’s latest cover for The New Yorker is on newsstands this week.

SHARE

Vacations Magazine: Redesign

The second edition of Vacations magazine – after a complete redesign by Viva & Co. – just came off the presses. For this travel publication, we had to rethink the structure and sequence of the various departments. Moreover, we had to create a new grid, font families and colour palettes – in short, a cover-to-cover overhaul. If greater evidence was needed to demonstrate the validity of a redesign, this second edition does it. In addition to a more upscale appearance, all of the typographic hierarchies are clean and readable. Divisions between feature stories and the departments are easy to understand and the overall pacing works perfectly.

SHARE

Reinsurance Group of America

We just received advance copies of our first annual review for RGA (Reinsurance Group of America, Incorporated). With $2.7 trillion of life reinsurance in force and consolidated assets of $32.1 billion, this Fortune 500 giant needed a design partner that was as good at process as it was at design. With RGA headquartered in Chesterfield, Missouri (and with offices around the world), our extensive experience managing complex projects across international boundaries and time zones helped a great deal. As RGA, notes, “Viva & Co. did whatever it took to get the job done and we have received very positive responses to it. Well done!”

SHARE

Harbron at the NY Public Library

When Patrick Harbron was invited by the New York Public Library to mount an exhibition of his classic rock photography, he asked Viva & Co. to help. Working with the staff at the library, we designed a system of invitations, programs and street posters. The show opened May 9, 2012, and ran until August 10.

SHARE

The New Yorker

Frank Viva’s latest cover for The New Yorker is on newsstands this week.

SHARE

Eve Ensler

We were thrilled and inspired when Eve Ensler – the renowned playwright, performer, feminist and activist – asked Viva & Co. to help create her website. The site documents her prolific activities, highlights her extensive writings (articles, essays, books, plays), showcases her foray into film, and even contains her speeches – including an impassioned plea made to Canadian Parliament about the prevention of genocide and other crimes against humanity.

In addition to an intuitive content management system and a custom live font for the main navigation, the site uses an adaptive design approach to ensure a full digital experience on large screens as well as tiny handheld devices.

SHARE

The Wahl Post

We have been working with Christopher Wahl for a decade – we first got together for a fun-filled  photoshoot in Costa Rica. Last year, we created a website for him – this year he decided to launch a blog. Called The Wahl Post (a nod to his fascination with journalism), he posts a mix of interesting things he stumbles across, work that he admires and some of his own recent projects. Built in WordPress, the site uses adaptive design techniques to ensure you get the complete picture on devices of all shapes and sizes – including mobile phones.

SHARE

The Bay: The Heritage Collection

Last year, The Bay hired Viva & Co. to redevelop Whigby’s successful line of holiday ornaments for their Heritage Collection. This year, they dramatically increased their order. Whigby products sell in over a thousand international retail outlets such as Paul Smith, the MoMA Store and Anthropology. With a new facility and workforce of its own, Whigby (Viva & Co.’s sister company) will look to expand its network of representatives and retailers over the coming years. And Viva & Co. will continue to leverage its ability to develop imaginative consumer products for Whigby, The Bay and many other clients.

SHARE

Le Creuset Meets Apple

We just arrived back from the launch of Le Creuset’s new flagship store in Montreal. Viva & Co. was responsible for the environmental design, the point-of-purchase displays – and writing and translating all of the copy. Only three doors down from Apple, we think our friends in Cupertino will sit up and take notice.

SHARE