1 Billion Rising: 2014
Last year we were asked to provide strategy and design for the inaugural year of the 1 Billion Rising initiative – a call to action by the team at V-Day based on the staggering statistic that “1 in 3 women on the planet will be raped or beaten in her lifetime.” It was a remarkable success – there hundreds of risings across the globe and over a million page views on February 14th alone. This year, in addition to design, we were asked to provide a hosting and programming strategy that could handle the wildly fluctuating load. We were also tasked with finding a smart way for V-Day activists around the world to share their struggles on the site. The solution had to provide a intuitive backend with a set of permissions that allowed head office to review and edit before posting; resources for planning successful public events and a private space for organizers to share ideas and resources. The first stage of the site is now up. We will be working throughout the summer to add planned functionality to meet the official launch target in mid-September. Once again, Viva & Co. is proud to be associated with this important cause.